As you can see from Jim's commercial work, his strengths are in storytelling and directing understated performances. His work is sometimes emotional, often times humorous but always powerful and thought provoking. Throughout his career, he’s had the opportunity to direct feature film actors as well as high-level sports figures. He’s directed: Tom Selleck, James Earl Jones, James Coburn, Billy Zane, Treat Williams, Lauren Graham, Alexis Bledel and more. Within the sports arena he’s directed: Howie Long, Drew Brees, Andy Roddick, Dominique Dawes, Chris Everett and Nolan Ryan.  Jim not only enjoys but he welcomes the challenge of working with star personalities. And he takes great pride in his ability to get solid performances from non-actors or sports figures.